Christmas
Dream Big It's Christmas
Give the gift of sport & fitness this Christmas
Shop now Explore Christmas
A selection of football boots laid out on astro turf
Football
The world's favourite game is open to all. Find boots, kits, equipment and so much more
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A group of poeple running in the street
Running
Run yourself happy with the best running shoes, clothing and accessories from top brands
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People sat around in a group laughing wearing training clothing
Training
Whatever your fitness and training goals, Sports Direct is on hand with essential gear
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A man and a woman wearing golf clothing stood on a golf course
Golf
From golf clothing and footwear to top-notch equipment and accessories, find it all here
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A group of people walking outdoors wearing Nike outdoor gear
Outdoor
Win the battle of the elements every time thanks to scores of big-brand outdoor gear
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A woman wearing tennis clothing hitting a tennis ball high in the air
Tennis
Ace your way to on-court success with the latest tennis clothing, footwear and equipment
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A group of men wearing rugby shirts
Rugby
Get the edge on your opponent with help from the best brands in the world of rugby
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An underwater shot of a man swimming wearing goggles
Swimming
Our swimming collection has it all for men, women and kids to enjoy the pool and the beach
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Sport

Sports Direct is the home of all sport. Since 1982, we have supplied high-quality sporting goods at reasonable prices and our sports collection today is bigger than ever – and always growing. Worldwide sports like football, rugby, tennis, golf, cricket and basketball are all covered with expert equipment, clothing and footwear, plus fitness favourites like running, cycling, gym training, swimming, yoga and athletics also get the top-brand treatment. Outdoor lovers can explore our outdoor, camping and climbing ranges, while fight-sport fans will appreciate our selection of boxing and MMA goods. We aim to provide access to all sports, with lots of darts, GAA, e-sports, fishing, equestrian, baseball, squash, hockey, snooker and pool, American football, netball, volleyball, badminton, water sports, skiing, table tennis and skate products also available. Basically, we do sport like nobody else.